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Ugis StraussDixie Clark

Ugis Strauss, MA, NLP, is President and founder of Nordic Training International (NTI). NTI is an international management training organization, with five regional offices in both US and Europe, employing about 20 full time staff and more than 35 consultants and trainers. Ugis is managing the organization on an everyday basis while moving towards his vision of NTI’s success and expansion.

Ugis is the Principal Designer of NTI’s training products and has created NTI’s training in the fields of Leadership, Management Skills, Time Management, Presentation Skills, Team Building, Sales, Negotiation Skills, Communication Skills and Customer Service. He has also developed MERKIS management simulation trainings: MERKIS Team Building, MERKIS Communication Skills and MERKIS Enterprise View.

Ugis has had a lifelong interest in games, starting with fun board games as a child continuing as an adult with up close and personal practical experiential learning to be used in different training. One of his unique creations is the TimeMentor Life Balance Board Game that teaches participants how to balance life, increase efficiency and manage time in a fun and easy way. This game is part of NTI’s TimeMentor Life Balance concept – a systemic approach and a set of tools to bring people’s lives back into balance. Currently Ugis is designing a board game that teaches principles of effective couple relationships.

Ugis delivered his first training more than 13 years ago. Now his bright personality, structured approach, fast pace, sense of humor and deep commitment to people’s success builds incredible results for his audiences. He also delivers Trainers Training for NTI’s trainers, and is responsible for their growth and meeting of NTI’s standards. Some of his worldwide customers include ABB, Astra Zeneca, Harsco Corp, Hoffman La Roche, Hewlet Packard, Glaxo Smithkline, Nordea Bank PLC Finland, Opel, SEB Bank, Telia Sonera and many others.

Ugis holds a Bachelors degree in Mathematics and a professional degree in Foreign Affairs from Latvia University, as well as a Masters Degree in European Affairs from the College of Europe, Bruges, Belgium. He is a certified NLP Master Practitioner and trainer. He lives in Riga, Latvia with his wife, Sveta and travels a great deal both for work and pleasure.

To learn more about Ugis, Merkis, TimeMentor or NTI, visit


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